Friday, September 7, 2012

Find: Mobile gamers overtake 'core' gamers in the US, says NPD

Mobile gamers overtake 'core' gamers in the US, says NPD

Guinness Mobile Games

It's no secret that mobile gaming is growing, but according to a new report from the NPD group it now represents the largest segement of gamers in the US. Based on 8,488 surveys, NPD estimates that mobile gamers represent 22 percent of the market, a nine percent jump from 2011. Last year "core" gamers held the number one spot with an estimated 23 percent of the market. The report breaks down people who play games into six types — mobile, digital, core, light PC, avid PC, and family/ kid gamers — and aside from the mobile segment, only one other group saw an increase compared to 2011, with digital gamers seeing a slight four percent jump year-over-year. "We see a tremendous impact from mobile gaming, particularly on smartphones and...

No comments:

Post a Comment